O'Niells Pub Hits 5,000 Likes On Facebook!
O’Niell’s Pub is a daytime, dinnertime, anytime patio restaurant, something the Irish used to call a public house. With two locations in Albuquerque, real folks and their families get together to “make it Irish” with a simple formula: Good Food, Honest Drink.
O’Niells is a fan-favorite; simple, and predictable. From kid-friendly, dog-friendly, and willing to drop everything at a moment’s notice to support the neighborhood charity, O’Niell’s is a true local staple.
But. Sometimes, it is easily forgotten over the next newest restaurant in the area.
O’Niell’s needed to cut marketing costs and increase reach, footprint, and become top-of-mind for its patrons again.
Solution and Results
O’Niell’s partnered with BRAVE Social to try social media marketing. In under 9 months, with a limited advertising budget, O’Niells hit 5,000 fans ON BOTH PAGES! (Within a week of each other).
When BRAVE took over the page, in December of 2016, each Facebook page had approximately 1,500+ fans.
Both pages grossed over 3.5k fans in under one year, with ZERO dollars ever spent on like campaigns.
The majority of ad dollars were spent on promoted posts and brand awareness.
O'Niell's Loves BRAVE